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So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.
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The Myth of Static IP

I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that comScore’s numbers underrepresented an audience. These are very easy cases to address, but their increasing frequency made me wonder if the “Myth...
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Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such...
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Has the Internet Moved Pricing Power to the Consumer?

A recent article in Fortune got me thinking about the significant changes that have occurred in recent years in how consumers obtain information on prices and deals and the impact this has had on their buying decisions. As comScore has reported, 2010...
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Cyber Monday Headlines Cyber Week as Three Individual Days Eclipse 1 Billion in Online Spending

Cyber Monday’s $1.46 Billion Headlines ‘Cyber Week’ as Three Individual Days Eclipse $1 Billion in Online Spending
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comScore Reports May 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer...
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comScore Reports August 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2015. Apple ranked as the top smartphone manufacturer...
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Cyber Monday Hits 2 Billion in Desktop Online Sales to Rank as Top US Online Spending Day in History

comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 28 days of the November-December 2016 holiday season. For the holiday season-to-date, $29.7 billion has been spent online, marking...
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Holiday Update Dec 23


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US Consumer E-Commerce

U.S. Consumer Spending for Online Content Totals Nearly $1.6 Billion in 2003, According to Online Publishers Association Report
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