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Understanding and Impacting the Consumer Journey with TripAdvisor

Strategic and cost-efficient TV advertising with BMG
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Driving lead generation across platforms with Oracle Data Cloud

An Oracle Data Cloud auto client improved lead generation by 73 percent and reduced cost per lead by 46 percent using Comscore segments to extend their TV campaign across digital platforms.
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Facebook Blasts into Top Position in Brazilian Social Networking Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com...
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Getting the Most out of the Games How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games....
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20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
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comScore Releases January 2013 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 67 percent of search queries...
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Linda Abraham on CBNC, providing key statistics on Kayak's IPO

Linda Abraham, comScore CMO and EVP of Global Product Development, provides a look at some of the key statistics on Kayak's IPO and how it stacks up to its online travel competitors.
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From Platforms to people, España

Multi-platform users are the new digital majority. More than three-quarters of Spain consumers access the Internet via both mobile and desktop devices, opening up new opportunities for marketers to capitalise on this evolving ecosystem.
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Revving Up Your Social Revenue

In this Fireside Comscore’s Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded...
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Memorial Day Weekend Box Office Wrap Up

Paramount's release of "Top Gun: Maverick" made Memorial Weekend Box Office History as Tom Cruise takes flight in his first $100M domestic opener and Comscore Senior Media Analyst Paul Dergarabedian is here to break it all down in this box office overview.
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