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Global Momentum towards Trust in Digital Advertising

Restoring trust in digital advertising depends on solving the issues of viewability, brand safety, fraud and target audiences in a simplified and unified way so brands and agencies can feel confident their message is being seen by the right people to...
99% - ights/Blog/Global-Momentum-towards-Trust-in-Digital-Advertising

Comscore Brings Cookie-Free Connected TV CTV Audience Targeting to Europe with Predictive Audiences

Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly...
99% - ights/Press-Releases/2021/2/Comscore-Brings-Cookie-Free-Connected-TV-CTV-Audience-Targeting-to-Europe-with-Predictive-Audiences

Comscore at the 18th Annual Needham Technology & Media Conference

Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in Needham & Co’s 18th Annual Technology and Media Conference.
99% - ights/Press-Releases/2023/5/Comscore-at-the-18th-Annual-Needham-Technology-Media-Conference

The lasting impact of Meme stocks

Social amplification through platforms such as Reddit (specifically WallStreetBets) fueled the ‘meme stock’ conversation with GameStop and AMC among another dozen stocks dominating the headlines. This influx of new retail investors led to unprecedented...
99% - ights/Infographics/The-lasting-impact-of-Meme-stocks

Interest in Electric Vehicles Accelerates

Automakers have recently introduced a variety of new model options outside of traditional internal combustion engine vehicles, including fully electric, hybrid and plug-in hybrid vehicles. Consumer interest in hybrid/electric vehicles has driven tremendous...
99% - ights/Infographics/Interest-in-Electric-Vehicles-Accelerates

Coronavirus Crisis is Dramatically Impacting Media Consumption

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption. First of an ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behavior changes across platforms
99% - ights/Press-Releases/2020/3/Coronavirus-Crisis-is-Dramatically-Impacting-Media-Consumption

Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by demographics such as age, ethnicity and income level.
99% - ights/Blog/Coronavirus-coverage-captures-casual-and-diverse-viewers

Brand Safety Another Case for Increased Trust Transparency in Digital Advertising

comScore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers greater visibility into the content against which their ads are running....
99% - ights/Blog/Brand-Safety-Another-Case-for-Increased-Trust-Transparency-in-Digital-Advertising

Becoming "Essential"​ Post-Covid

We know the startup refrain ad nauseum… you need to be “need to have” vs “nice to have” – it’s potentially some of the most useless advice you ever get from VCs, who act like this maxim is some kind of revelation – sort of in the vein of ‘hire A players’,...
99% - ights/Blog/Becoming-Essential-Post-Covid

Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities

Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That’s according to new research from Comscore (Nasdaq: SCOR), a trusted partner for planning,...
99% - ights/Press-Releases/2020/7/Comscore-Finds-Consumers-Shifting-Focus-to-Sports-and-Outdoor-Activities