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Android Captures number 2 Ranking Among Smartphone Platforms in EU5

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain...
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Mobile and Video Emerge As Significant Online Ad Platforms in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and smartphone users....
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Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
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Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
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comScore to Release Cross-Screen Video Measurement - Linear TV Measurement Next

comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next, says Joan FitzGerald, SVP for Television & Cross Media Solutions at comScore.
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Social Media Tune-Up: Best Practices in 2022

This presentation shares tips to help advertisers, brands, and media planners compete in an ever-changing social media landscape and gain a true view of audiences across social channels.
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Smartphone Adoption increased across the U.S. and Europe

2010 saw smartphone adoption increase considerably across the U.S. and Europe. Despite the wide proliferation of iPhone and Android devices in the U.S. this year, on a relative basis, smartphone adoption continues to trail certain markets in Europe.
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Sneak Peak: 2010 US Digital Year in Review

In 2010, Facebook surpassed each of the top three largest web properties for share of time spent, capturing the #1 ranking in August 2010. Facebook now accounts for 12.3 percent of time spent online in the U.S., up from 7.2 percent a year ago.
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