April 24, 2015

comScore to Release Cross-Screen Video Measurement - Linear TV Measurement Next

Earlier this year, comScore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform. It will soon be launched. Next up will be a product to measure how linear television interacts with digital, says Joan FitzGerald, SVP for Television & Cross Media Solutions at comScore in an interview with Beet.TV.

Beet.TV's Andy Plesser spoke with her about the importance and challenges of measuring video across devices. She was a speaker at the Online Video Conference at NAB organized by Will Richmond of VideoNuze.

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