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Interview at OMMA Hollywood

This last Monday, I delivered the opening keynote at OMMA Hollywood, a presentation titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." Joe Mandese of MediaPost caught up with me shortly after the presentation. Click here to...
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The 2010 Canada Digital Year in Review

comScore presents the 2010 Canada Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for navigating the uncertainties in the year ahead. The report provides a comprehensive overview of the...
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SES New York Wrap Up

Earlier this week I had the opportunity to present at the SES NYC show on a session called “Searching for a Solution: The Impact of Today’s Economy on The Search Landscape”. Overall, the show was very well attended with many great questions that were...
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Surging Display Ad Market Brings More Super Bowl Ads Online

This year's Super Bowl match-up between the Green Bay Packers and Pittsburgh Steelers featured some great TV ads, with advertisers shelling out nearly $3 million for a 30-second spot. But how many of these advertisers ran side-by-side display ad campaigns...
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The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study

The study addresses the key sources of discrepancy between server-based and panel-based data in Latin America and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate...
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The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study

The study addresses the key sources of discrepancy between server-based and panel-based data in Australia and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments,...
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State of the Market: Mobile Gaming in Europe

Mobile gaming continues to advance into the mainstream and looks poised to dethrone handheld gaming consoles in the long term. In the EU5 a third of mobile users play games on their phones, up 14% YoY and the number of daily gamers has risen 34% in the...
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State of the Internet in Q3 2012

This quarterly analysis explores key Internet trends in Q3, as well as what to watch for in 2013.
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comScore Media Metrix Ranks Top 50 US Web Properties for April 2012

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for April 2012 based on data from the comScore Media Metrix service. Traffic to General News...
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Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® Vice President Jodi McDermott examines how emerging multi-platform...
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