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Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to...
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Unlocking Potential at the Upfronts

While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
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New Zealand Proves Victorious in Online Sports

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the top online Sports destinations in New Zealand from the comScore Media Metrix service. The report found that 83.3 percent of all online users in New Zealand...
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#RoyalWedding: The Role of Social Media in William and Kate’s Big Day

Unless you’ve been living in a media-free cave for the past month, you are well aware of the Royal Wedding taking place this Friday between Prince William and Kate Middleton. These nuptials mark the first major royal wedding since the dawn of the Internet...
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The Lure of TV Advertising for Internet Businesses

I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
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Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented...
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comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

comScore, Inc. and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara.
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U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix...
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Credit Card Shopping More Prevalent As U.S. Consumer Economic Sentiment Improves

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual Online Credit Card Report, which provides a comprehensive look at the U.S. online credit card industry over the past year. The report focuses on shifts in...
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U.S. Mobile Map Audience Grows 39 Percent in Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile...
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