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comScore on Programmatic

During our comScore on Programmatic event, we discussed the potential that programmatic has on issues like fraud, viewability and brand safety and the relationship between all the players in the digital ecosystem.
99% - ights/Presentations-and-Whitepapers/2016/comScore-on-Programmatic

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This rampant growth in digital advertising has brought both opportunities and challenges as...
99% - ights/Presentations-and-Whitepapers/2016/Illuminate-Your-Digital-Advertising2

Illuminate What Matters in Your Digital Advertising - Rambler&Co Client Conference

Joris Goossens, VP Sales, Netherlands, Nordics and Russia of comScore EMEA, explores key issues to deliver clear insights into tackling current challenges affecting the digital advertising landscape such as viewability, fraud and brand safety while also...
99% - ights/Presentations-and-Whitepapers/2016/Illuminate-What-Matters-in-Your-Digital-Advertising-Rambler-and-Co-Client-Conference

Consumer Engagement with Travel Sites Dips with Resurgence of COVID-19 Cases

Last month we introduced a consumer engagement metric, minutes per unique visitor, as a potential leading indicator of travel site visitation. What we witnessed was that as engagement grew in May 2020, visitation to travel sites also increased a week...
99% - ights/Blog/Consumer-Engagement-with-Travel-Sites-Dips-with-Resurgence-of-COVID-19-Cases

Comscore Introduces Brand Safety Options to Combat Misinformation

As the U.S. 2020 election season brings a likely proliferation of misleading and inaccurate information, both brands and political campaigns are seeking new tools to combat the threat posed by news that lacks credibility. To meet this critical need, Comscore...
99% - ights/Press-Releases/2020/8/Comscore-Introduces-Brand-Safety-Options-to-Combat-Misinformation

Comscore Named Preferred Branded Content Measurement Partner by Canvas Worldwide

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a partnership with Canvas Worldwide, the world's second largest independent media agency, to provide Branded Content™ measurement...
99% - ights/Press-Releases/2020/8/Comscore-Named-Preferred-Branded-Content-Measurement-Partner-by-Canvas-Worldwide

Comscore to Announce Second Quarter 2020 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it plans to hold a conference call on Monday, August 10th at 5:00 p.m. ET to discuss its financial results for the quarter...
99% - ights/Press-Releases/2020/7/Comscore-to-Announce-Second-Quarter-2020-Financial-Results

Comscore Continues Privacy-Focused Product Innovation with New US Patent for Protecting Consumer Privacy

In today’s rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and...
99% - ights/Press-Releases/2020/7/Comscore-Continues-Privacy-Focused-Product-Innovation-with-New-US-Patent-for-Protecting-Consumer-Privacy

Consumer Engagement with Travel Sites Dips with Resurgence of COVID19 Cases

As COVID-19 cases began to rise following state reopenings in June 2020, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that consumer engagement on travel-related websites...
99% - ights/Press-Releases/2020/7/Consumer-Engagement-with-Travel-Sites-Dips-with-Resurgence-of-COVID19-Cases

Comscore Announces Renewal Agreement with Weigel Broadcasting for Local Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and...
99% - ights/Press-Releases/2020/9/Comscore-Announces-Renewal-Agreement-with-Weigel-Broadcasting-for-Local-Television-Measurement