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Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
99% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety

Global Verified Contextual Private Marketplaces for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising
99% - ights/Press-Releases/2020/10/Global-Verified-Contextual-Private-Marketplaces-for-Connected-TV-and-Video-Advertising

Predictive Audiences for CTV

In Comscore's webinar with Mediatel we talked all about predictive activation for connected TV.
99% - ights/Presentations-and-Whitepapers/2020/Predictive-Audiences-for-CTV

Comscore Awarded First Place at the 2020 Nucleus Research ROI Awards

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that the Comscore Gold Star Learning Program Case Study has earned first place in the 2020 Nucleus Research ROI Awards....
99% - ights/Press-Releases/2020/9/Comscore-Awarded-First-Place-at-the-2020-Nucleus-Research-ROI-Awards

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Demographic Attribution of Household Viewing Events.”...
99% - ights/Press-Releases/2020/9/Comscore-Continues-Cross-Platform-Measurement-Innovation-with-New-US-Patent-for-Household-Viewership-Aggregation

Comscore Launches New Brand Suitability Protections for Advertisers

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments,...
99% - ights/Press-Releases/2020/9/Comscore-Launches-New-Brand-Suitability-Protections-for-Advertisers

New US Patent for Device Co-Location Identification

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Device Co-Location Identification. Achievement emphasizes Comscore’s dedication to development and enhances cross-platform measurement capabilities
99% - ights/Press-Releases/2020/9/New-US-Patent-for-Device-Co-Location-Identification

The State of OTT

In our "State of OTT" presentation, James Muldrow highlights recent OTT consumption trends, the impact of COVID-19 and what is driving growth of streaming services.
99% - ights/Presentations-and-Whitepapers/2020/The-State-of-OTT

Comscore to Present State of Retail Webinar

Webinar examines the impact of shifting consumer behavior on the retail industry and what retailers can expect this holiday shopping season
99% - ights/Press-Releases/2020/10/Comscore-to-Present-State-of-Retail-Webinar

Significant Increase in Consumer Confidence with Moviegoing Experience

As the Labor Day weekend marked a critical test for the resumption of U.S. theatrical releases amid the ongoing COVID-19 pandemic, Comscore today confirmed that Warner Bros.’ “Tenet” is continuing its successful run in theaters with a solid debut this...
99% - ights/Press-Releases/2020/9/Significant-Increase-in-Consumer-Confidence-with-Moviegoing-Experience