Comscore to Present State of Retail Webinar on Evolving Industry Trends and Technology
Webinar examines the impact of shifting consumer behavior on the retail industry and what retailers can expect this holiday shopping season
RESTON, Va., Oct. 2, 2020 – The COVID-19 pandemic has drastically changed consumer behavior, forcing retailers to navigate a new era of retail and e-commerce habits as an unprecedented holiday shopping season quickly approaches. Against this changing landscape, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to present the 2020 State of Retail webinar on Wednesday, October 14, 2020 at 2 p.m. EDT.
Comscore’s 2020 State of Retail webinar will explore the shifting trends across the retail industry, the impact of the COVID-19 pandemic on it, and what this holiday season may look like for the industry. The webinar will offer insights for advertisers and retailers into how digital commerce and consumer sentiment has changed, which segments are experiencing rapid growth and how advertisers and retailers can best connect and engage with their audiences. Registration and more information can be found at https://www.comscore.com/State-of-Retail.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.