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The EU5 Digital Landscape

In our brand new whitepaper we investigate how consumers have adjusted to one year of the coronavirus pandemic.
99% - ights/Presentations-and-Whitepapers/2021/The-EU5-Digital-Landscape

Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers

New Commerce Signals Predictive Audience Segments will help unlock privacy-friendly audience engagement for retail market
99% - ights/Press-Releases/2021/8/Comscore-and-Verisk-s-Commerce-Signals-Expand-Cookieless-Audience-Engagement-for-Advertisers

Brian McLoughlin to Lead Publicis Domestic Commercial Relationship

Comscore is excited to announce it has added Brian McLoughlin to lead Comscore’s commercial relationship with Publicis Groupe.
99% - ights/Press-Releases/2021/7/Brian-McLoughlin-to-Lead-Publicis-Domestic-Commercial-Relationship

Cookie Free Targeting

Comscore has the cookie-free audience targeting solution that you need to continue reaching the same audiences but without user-level identifiers. No cookies, no hashed emails, just next generation solutions to reach your audience.
99% - ights/Blog/Cookie-Free-Targeting

Comscore and the Role of Privacy: Context and History of Online Measurement

The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook. However, much of the coverage fails to provide the context and history...
99% - ights/Presentations-and-Whitepapers/2021/Comscore-and-the-Role-of-Privacy-Context-and-History-of-Online-Measurement

Cookieless Audience Targeting Partnership Series

Is your targeting strategy future-proofed for a cookie-free world? Comscore offers privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile, and connected TV (CTV) campaigns....
99% - ights/Presentations-and-Whitepapers/2021/Cookieless-Audience-Targeting-Partnership-Series

Comscore Elevates Veteran Data Scientist Dr Michael Vinson to Chief Research Officer

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue...
99% - ights/Press-Releases/2021/4/Comscore-Elevates-Veteran-Data-Scientist-Dr-Michael-Vinson-to-Chief-Research-Officer

GSTV Turns to Comscore for DOOH Audience Measurement

Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
99% - ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies

Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
99% - ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America

Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach

Comscore today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
99% - ights/Press-Releases/2021/7/Comscore-Provides-Preferred-Method-for-Local-Audience-Measurement-Currency-to-Spectrum-Reach