2025 State of Programmatic Report
The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook.
However, much of the coverage fails to provide the context and history that would help non-experts understand the issues involved and the impact on their lives. This whitepaper provides context for important recent developments for advertisers and brands.
To learn more about how Comscore approaches online privacy, please contact us today or email Michael Vinson directly at mvinson@comscore.com.
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