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GSMA Announces comScore as U.K. Partner for Mobile Media Metrics initiative


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Should We Really be Optimizing for Clicks?

A preview of: "The Click Remains Irrelevant: 'Natural Born Clickers' Return". In this case study, Gian Fulgoni reviews an analysis of the click vs. non-click consumer as well as a framework for how to best measure the total impact of display advertising,...
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93 Percent of Internet Users in Turkey Visited Google Sites in September 2009


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Google Sites Surpasses 10 Billion Video Views in August

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever...
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Professional North American Sports League Sites Draw Attractive Audiences from Around the Globe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of the visitor profiles for the four largest professional team sport Web properties in the U.S. The four leagues included in this study, Major League Baseball...
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comScore Announces Availability of Mobile-Optimized Tagging for Publishers

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of mobile-optimized tagging for publishers, providing significantly enhanced measurement of mobile audiences across all geographies. The service gives...
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comScore Expands Segmentation Capabilities in Malaysia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of geographic region-based reporting in Malaysia, further enhancing comScore’s segmentation capabilities within the market. The new regional reporting...
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The New York Times Ranks as Top Online Newspaper According to May 2010 U.S. comScore Media Metrix Data

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category represents the first site category for which each...
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Smartphone Adoption Shifting Dynamics of U.S. Mobile Gaming Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study on mobile gaming highlighting the potential for growth in the mobile gaming market despite a 13-percent decline in the number of U.S. mobile...
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comScore Releases May 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. YouTube.com achieved record...
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