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Asia-pacific online trends the year 2020 in numbers

In this week’s blog post, we look at the composition of online audiences across the Asia-Pacific region and identify those content and services categories that have benefited the most from the events in 2020.
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Online Dating in Europa

This week’s article covers online dating in the EU5 region. Our analysis covers websites and mobile apps that contain information on dating and love as well as matchmaking sites.
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Comscore Wins Back Local Television Measurement Contract with Capitol Broadcasting

Comscore today announced a new agreement to provide Capitol Broadcasting with Comscore’s industry-leading local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
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John Bulgrin to Participate in Upcoming Adweek Connected TV Webinar

Comscore today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek’s upcoming webinar titled ‘How to Advance Your CTV Planning Game: A Whole New Kind of Channel Surfing’ on March 24, 2021 at 1pm ET.
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Comscore Snapshots: il settore della finanza online in Europa

In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in Europe. Our analysis includes statistics for the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
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Local Shopping Segmentation and Targeting

With Comscore Consumer Intelligence (CCI), understand what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.
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Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
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As Smart Speakers Evolve So Do Consumers

Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Plan Metrix Multi-Platform data to quantify smart speaker...
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Future of Media Measurement Q&A with Bill Livek

Comscore's CEO and Executive Vice Chairman Bill Livek joined Steve Lanzano, President and CEO of TVB, to answer some questions about the future of media measurement.
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Online behaviours and what to expect as the world reverts into normalcy

For marketers allocating resources online, the events of the past 24 months are throwing a spanner in the works: will consumers revert to pre-pandemic habits as the world returns to normal? Or are they settling for a new equilibrium?
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