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Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
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Comscore Snapshot A look at Indians OTT market size

When it comes to home entertainment, it’s safe to say that consumers have never had as many options at their fingertips as they do now. In India the OTT market has been growing at a steady pace over the years.
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Cinema Spotlight on Brad Pitt!

From "Thelma & Louise" to "Se7en" to "Fight Club," Once Upon A Time In...Hollywood" to "Bullet Train" Comscore's Senior Media Analyst, Paul Dergarabedian looks at the incredible career of Brad Pitt who stars in Bullet Train in theaters today!
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A Baseball State of Mind in NYC

Weekly Local TV Snapshot: Week of August 22-28, 2022
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Sports and Politics are All the Buzz in the Bay Area

Sports and Politics are All the Buzz in the Bay Area
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dentsu and Comscore Partner to Transact on Advanced Audiences in Local TV

Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
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Comscore to Announce Third Quarter 2022 Financial Results

Comscore, Inc. (Nasdaq: SCOR) today announced that it plans to hold a conference call on Tuesday, November 8th at 5:00 p.m. ET to discuss its financial results for the third quarter ended September 30, 2022.
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Halloween shopping for scarily good costumes

Do you have your Halloween costume yet? Halloween’s coming… and engagement with posts about Halloween costumes is increasing at a frightening rate.
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Lots of Movement, But ESPN Stays On Top

Shareablee, Inc. whose categorized social media database places advanced social intelligence in the hands of its clients, announced last week that ESPN was the most socially engaged American TV network for February 2019. The ranking includes all television...
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The Weekend Update - March 25, 2022

Paul Dergarabedian, Senior Media Analyst, breaks down the global box office Top 5 in The Weekend Update, including "Morbius", "Sonic 2", "The Batman", "RRR" and "The Lost City".
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