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Adlook and Comscore to Unlock Brand-Lift Insights across any Device to Maximise Campaign Impact

Comscore today announced a new partnership with Adlook, a next-generation brand growth platform, to unlock the way advertisers measure the advertising effectiveness of today's complex media landscape.
0% - ights/Press-Releases/2023/5/Adlook-and-Comscore-to-Unlock-Brand-Lift-Insights-across-any-Device-to-Maximise-Campaign-Impact

MRC Accreditation for National and Local TV Household-Level Measurement

Comscore today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
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Comscore to Announce Fourth Quarter 2023 Financial Results

Comscore, Inc. (Nasdaq: SCOR), today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter ended December 31, 2023 on Wednesday, March 6th at 5:00 p.m. ET.
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US Joint Industry Committee Awards Certification to Comscore for National Currency

Comscore, Inc. today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
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Comscore at Digiday Publishing Summit

Comscore was on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach".
0% - ights/Presentations-and-Whitepapers/2024/Comscore-at-Digiday-Publishing-Summit

Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
0% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
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March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
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Comscore at the 19th Annual Needham Technology Media and Consumer Conference

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 19th Annual Technology, Media and Consumer Conference.
0% - ights/Press-Releases/2024/4/Comscore-at-the-19th-Annual-Needham-Technology-Media-and-Consumer-Conference

Comscore To Announce First Quarter 2024 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2024 on Tuesday, May 7th at...
0% - ights/Press-Releases/2024/4/Comscore-To-Announce-First-Quarter-2024-Financial-Results