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State of the Nation & AGM 2023

With the competitive media landscape changing at pace in 2023, the Year in Review is a full wrap of 2022 from a holistic view of digital, social, advertising, and gaming consumers to better understanding audience insights in Canada and from a global perspective.
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Local Market Preview Indianapolis IN

It was one of the biggest weekends of the year for residents of Indianapolis.
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Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
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Shopping Features in Social Apps

Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shopping experience, including rolling out new features such...
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Anzu Partners With Comscore’s Flagship Cross-Platform Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising...
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Revolutionizing Alcohol Advertising for CTV with Proximic by Comscores LDA Solutions

Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as a vital platform in today’s advertising landscape...
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Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
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Brits Are Most Likely to Use Maps on Smartphone

In March 2012, 90.4 million people in the EU5 accessed Map sites via a computer, representing 49.6 percent of the internet audience. In comparison, 39.8 million smartphone users accessed maps via their device, representing 35 percent of the EU5 smartphone...
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Average Time Spent Online per US Visitor in 2010

The average American spent 32 hours per month on the Internet in 2010. Persons ages 45-54 set the high bar averaging more than 39 hours online each month.
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U.K. Leads World in Entertainment News Reach

The U.K. led the globe with the largest percentage of online users visiting entertainment news destinations in September, with half the population doing so. The U.S. closely followed with nearly 49% reached, with 48.4% of Vietnam online users checking...
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