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2024 State of Privacy in Advertising

This exclusive report provides a comprehensive analysis of the current and anticipated impacts of rapidly evolving data privacy laws in the digital advertising landscape, as reported by top industry leaders.
99% - ights/Presentations-and-Whitepapers/2024/State-of-Privacy-in-Advertising-Report

Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic...
99% - ights/Press-Releases/2025/1/Comscore-Appoints-New-Chief-Marketing-Officer

Comscore Appoints Industry Change-Maker Frank Friedman

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
99% - ights/Press-Releases/2025/1/Comscore-Appoints-Industry-Change-Maker-Frank-Friedman

March Madness 2021 Analysis How Ad Placement Analytics Can Empower Campaigns

Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad placement effectiveness within a telecast and individual...
99% - ights/Infographics/March-Madness-2021-Analysis-How-Ad-Placement-Analytics-Can-Empower-Campaigns

Jose Luis Espinosa es el nuevo Country Manager de Comscore Mexico

Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, anuncia el nombramiento de José Luis Espinosa como nuevo Country Manager de Comscore México.
99% - ights/Press-Releases/2025/1/Jose-Luis-Espinosa-es-el-nuevo-Country-Manager-de-Comscore-Mexico

Mastering Health Advertising in a Privacy-Centric World

The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
99% - ights/Mastering-Health-Advertising-in-a-Privacy-Centric-World

Infographic The Clear but Disparate Impact of Covid-19

In Comscore’s latest State of Automotive survey, Comscore surveyed respondents who had plans to buy or lease a new or used vehicle (‘intenders’) to understand how COVID-19 has changed the automotive shopping landscape and shifts in consumer behaviors.
99% - ights/Infographics/Infographic-The-Clear-but-Disparate-Impact-of-Covid-19

Indias Retail Financial Services Usage Trends

A snapshot with topline metrics of the most recent analysis we have made at the financial services category in the country.
99% - ights/Infographics/Indias-Retail-Financial-Services-Usage-Trends

Comscore Appoints a new Country Manager for the UK

Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consumer behaviours, today announced the appointment of Ira Xhelili as Country Manager for the UK. In this role, Ira will lead Comscore’s strategic initiatives in Great Britain, driving...
99% - ights/Press-Releases/2025/2/Comscore-Appoints-a-new-Country-Manager-for-the-UK

The Consumer Centric Measurement Revolution

Comscore CEO Jon Carpenter shares the critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. Watch his full presentation from AdvertisingWeek NY 2022 below.
99% - ights/Presentations-and-Whitepapers/2022/The-Consumer-Centric-Measurement-Revolution