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Age Demographics of Online Video Viewers in European Markets
Online video viewers in Germany skew older compared to U.K. and France, with more than 40 percent of viewers being ages 45+.
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ights/Infographics/Age-Demographics-of-Online-Video-Viewers-in-European-Markets
Share of Global Internet Audience by Region
The Asia-Pacific region accounts for nearly 40% of all Internet users in the world, followed by Europe at 27.6% and North America at 15.9%.
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ights/Infographics/Share-of-Global-Internet-Audience-by-Region
Mobile Internet Traffic in Japan Spikes in Response to the Tsunami
Shortly after the earthquake in Japan happened at 2:47 PM JST on March 11, there was a large spike in traffic coming from both computer-based and mobile Internet users. Over the next two days, mobile Internet traffic continued to increase in volume relative...
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ights/Infographics/Mobile-Internet-Traffic-in-Japan-Spikes-in-Response-to-the-Tsunami
In the UK More Than Half of Ad Exposed Unique Visitors Saw Ads on Newspaper Sites
In January 2011 a total of 42 million Unique Visitors were exposed to online display advertising in the UK; 54% of this advertising exposed audience saw ads on the newspaper category during the month.
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ights/Infographics/In-the-UK-More-Than-Half-of-Ad-Exposed-Unique-Visitors-Saw-Ads-on-Newspaper-Sites
Cricket World Cup Drives Visitors to Web in India
The 2011 Cricket World Cup caused a surge in visitation to cricket sites in India. ESPNCricInfo.com saw the largest volume of visitors for the first four weeks of the tournament during the week ending March 13 with nearly 7 million people frequenting...
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ights/Infographics/Cricket-World-Cup-Drives-Visitors-to-Web-in-India
Men More Difficult to Persuade with Advertising than Women
In a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women.
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ights/Infographics/Men-More-Difficult-to-Persuade-with-Advertising-than-Women
The Philippines Spends Highest Share of Time on Social Networking Across Markets
We recently reported that the Philippines ranked as the top market for Facebook with 92.9 percent of its online population visiting Facebook.com in February 2011.
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ights/Infographics/The-Philippines-Spends-Highest-Share-of-Time-on-Social-Networking-Across-Markets
In Spain Nearly 22.6 Million Visited a Microsoft Site
In April 2011 nearly 23.6 million people used the internet in Spain, which reflects a 4.6 percent increase since a year ago. Microsoft Sites, including sites such as Windows Live Hotmail and MSN, ranked as the top web property with nearly 22.6 million...
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ights/Infographics/In-Spain-Nearly-22.6-Million-Visited-a-Microsoft-Site
Young Males are Heaviest Internet Users in India
This week comScore's Kedar Gavane presented the State of the Internet India. Among the findings, the report looked at the demographic composition of India's online population finding that males spent more time online than females in most age groups in...
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ights/Infographics/Young-Males-are-Heaviest-Internet-Users-in-India
Young European Women Spent Most Time on Social Networks
A demographic analysis of time spent on social networking sites in five leading European markets (France, Germany, Italy, Spain and United Kingdom) revealed that females spent significantly more time on social networks than males across all age groups,...
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ights/Infographics/Young-European-Women-Spent-Most-Time-on-Social-Networks
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