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Top Global Markets for Blogs

Many of the top markets for blog usage are in Asia. Global analysis of the Blog category revealed that Japan led all markets in blog engagement in June 2011, with the average visitor in Japan spending more than an hour (62.6 minutes) on blogs during...
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Growth in Top US Mobile Categories

Mobile content consumption continues to increase as double-digit growth was seen across all major categories in the U.S. in March 2011. Social Networking saw the strongest growth increasing 45.7 percent to nearly 64 million users. These insights and others...
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US Singapore and UK Have the Highest Share of Traffic from Non Computer Devices

Today, comScore launched Device Essentials - a service that provides an all-encompassing view of digital traffic from all web-enabled devices worldwide. The findings in the inaugural release provide the world's first glimpse into the share of traffic...
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comScore Study Reveals Declining Percent of US Consumers Buying the Brand They Want Most

Today, comScore released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. To download a complimentary copy of the report, visit http://www.comscore.com/BuyDown2011. In a survey conducted...
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Facebook Accounts for 90 Percent of all Time Spent on Social Networking Sites in France

In France, 41.4 million visitors spent over 11.7 billion minutes on Social Networking sites in September 2011. This is an increase in time spent by 27 percent (2.5 billion minutes more) compared to last year. Nearly 33.7 million unique visitors spent...
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web–based-email-shows-declining-engagement-among-younger-age-groups-in-europe

In August 2011, the average number of minutes spent overall by Europeans on web-based email showed an increase of nearly 11 percent from the previous year. A demographic analysis showed that this increase was mainly driven by higher engagement with web-based...
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Apple iOS Accounts for Majority of Non-Computer Traffic in the US

In August 2011, the iOS platform accounted for more than half (58.5%) of the share of total non-computer Internet traffic measured through browser-based page views in the U.S, with the iPad’s dominance in the tablet market playing a key role in its position....
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5 in 10 Top US Mobile Devices Are Brew Feature Phones

Qualcomm recently commissioned comScore to conduct a study on the U.S. mobile audience to gain insight into the penetration of the Brew feature phone platform in the mobile market today. The study found that as of May 2011, 65.6 million U.S. mobile subscribers...
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Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices.  In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end...
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69.9 Percent of Former BlackBerry Owners Switched for Another RIM Phone in UK

For the UK market in July, RIM had the highest retention rate (69.9 percent) among original equipment manufacturers (OEMs), followed by Apple with 65.5 percent. HTC mobile subscribers were also among the most satisfied with their devices, ranking third...
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