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UK Males Far More Engaged With Online Videos

In the UK, the gender split for the online video landscape in terms of actual size is evenly split (18.1 million males vs 17.1 million females) but a look at the engagement presents a different picture. An average male watches 372.2 videos compared to...
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Day 10 comScore at the Games

482,000 people visited London2012.org via their mobile during June 2012 in the UK compared to 2.4 million who accessed the site via computer.
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Day 9 comScore at the Games

UK iPhone owners were keenest to access sports information via their devices (44.6 %) compared to 37.6% of Google Android users.
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BT Group Overtakes BSkyB as Top UK Display Advertiser

In 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly double the amount for BT Group (over 2.4 billion). In Q3 2012, however,...
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8 in 10 Turkish Internet Users Visit Sports Sites

The European summer has begun and with that comes a whole host of popular sporting events. Across the 18 European markets measured by comScore, 187 million people visited a sports website via a desktop or laptop in May 2013. The top 3 sporting destinations...
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Which UK Apparel Sites Have the Largest Digital Audience

According to comScore MMX™ Multi-Platform, which provides unduplicated audience measurement across PC browsing, PC video streams and on-network mobile browsing usage, the Total Digital Population (TDP) in the UK was 46.1 million in June 2013.
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Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

To better reflect the changing state of digital media consumption today, comScore MMX™ Multi-Platform provides unduplicated audience measurement across various media platforms, including PC browsing, PC video streams and on-network mobile browsing usage...
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Comparison Shopping Sites are Popular Amongst Dutch Women

In the Netherlands, 40 percent of internet users accessed a comparison shopping site in May 2013. An extended demographic analysis of this category showed that Dutch women were 3 percent more likely to visit these sites (index of 103) than the average...
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42 Percent of Videos on UK Newspaper Sites are Ads

Newspapers in the UK had more than 22.6 million videos on their sites in May 2013, which is a 181 percent increase compared to May last year. Not only is it important to know how many videos are running on these sites, but also to understand what percentage...
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Facebook and Google Capture Majority of Time Spent Online in Switzerland

Over 5 million Swiss internet users browsed the web via a desktop PC or laptop in May 2013. A ranking of the top 20 properties shows that Google was the leading web destination with 4.7 million unique visitors during the month and Microsoft came in second...
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