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College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
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Local Market Preview San Diego CA

San Diego State University's national semifinal victory in the Final Four made for an electrifying weekend for both the students and residents of San Diego. Get a sneak peek at the weekend viewership for SDSU’s Final Four game below.
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Year in Review: Oh Canada!

See the holistic view of audience behaviors in Canada, with actionable insights for the year ahead for brands, agencies, and publishers.
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Comscore amplia su oferta de analisis lanzando un nuevo estudio de mercado

Comscore, empresa líder en la medición de audiencias digitales, se complace en anunciar que en 2023 realizará un estudio de mercado estandarizado sobre el consumo de medios en línea en países de Centroamérica y Cono Sur.
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Connected TV en Peru

Comscore en colaboración con IAB Perú, Colombia, México, Argentina, Chile y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
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Madness in March for Las Vegas NV

Local TV Snapshot: March 20-26, 2023
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For the first time fast viewing results for every local market

Striking a balance between speed and stability is a major driver of innovation in media measurement. But what if you could have both at the same time?
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The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
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Desbloquee datos de TikTok y cree un analisis comparativo junto a Shareablee

Shareablee, la herramienta líder en medición de audiencias en redes sociales y digitales habilita 26 nuevas métricas de medición enfocadas en la plataforma de TikTok para Latinoamérica.
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48-hour Television Reporting for All National Networks and All Local Stations in All 210 Markets

Comscore today announced the expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
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