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Who is today’s Spotify Consumer

If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
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Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
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The Power of Cross Measurement

In our recent webinar, "The Power of Cross Measurement," held on March 16th, Comscore’s Adam Holt, Toby Crisp, and Jason Clough took us through the key metrics that are essential to your success in today's digital and social media landscape. They shared...
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Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
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JioCinema and the 2022 FIFA World Cup

JioCinema is a popular streaming platform in India, providing users with a vast library of movies, TV shows, and other multimedia content. In the past couple of months, the platform has expanded its reach by broadcasting major sporting events, most notably,...
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Connected TV en Chile

Comscore en colaboración con IAB Chile, Colombia, México, Argentina, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
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I giovani uomini trainano l audience di ChatGPT in Italia il fenomeno del momento

OpenAI, l'organizzazione di ricerca che ha sviluppato ChatGPT e la loro stessa creazione, sono da settimane al centro di moltissime discussioni e discorsi sui social media e non solo: OpenAI ha registrato più di un milione di interazioni sui social nel...
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Sneak Peak State of Gaming 2023

Gaming has been a growing area of media for years; during the beginning of the pandemic we observed significant growth in the space as more gamers had time at home, and this past year was yet another big year for games and related content.
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Deinfluencing Unwrapped

When is influence not influence?
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