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COVID-19 and the Auto Industrys Reckoning

As March turns to April, the public health measures enacted to combat the coronavirus pandemic are bringing sweeping changes to much of the U.S. economy. Among the hardest-hit is the automotive industry, which is facing a crisis as dealerships are shuttered...
99% - ights/Blog/COVID-19-and-the-Auto-Industrys-Reckoning

What is Down the Road for Auto

Wrapping up a decade of robust sales, U.S. new car sales logged another strong year in 2019 with 17.1 million vehicles sold, down just 1.4 percent from 2018. Auto
99% - ights/Blog/What-is-Down-the-Road-for-Auto

Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
99% - ights/Press-Releases/2020/4/Surging-levels-of-Coronavirus-local-TV-coverage

Comscore Finds Indications of Automotive Industry Rebound as Shoppers Adapt During the COVID-19 Pandemic

In response to the COVID-19 pandemic, consumer vehicle shopping habits have shifted. While online new vehicle shopper interest has rebounded from its lowest point during the pandemic, new vehicle sales have been slower to recover. That’s according to...
99% - ights/Press-Releases/2020/10/Comscore-Finds-Indications-of-Automotive-Industry-Rebound-as-Shoppers-Adapt-During-the-COVID-19-Pandemic

How US Auto Shoppers are Adapting in the Age of Covid

While the early pandemic months dealt a blow to auto sales industry-wide in the U.S., online shopper interest in the new vehicle market has clawed back from double digit year-over-year (YOY) losses in the spring of this year to just a few percentage points...
99% - ights/Blog/How-US-Auto-Shoppers-are-Adapting-in-the-Age-of-Covid

comScore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 digital advertising plan

Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising.
99% - ights/Presentations-and-Whitepapers/2015/4-things-to-consider-for-your-2016-digital-advertising-plan

How COVID-19 has continued to impact Digital Media Consumption in APAC March 2020

The exponential spread of COVID-19 has continued to generate unrivalled disruption and triggered changes in consumers’ behaviour. In this follow-up to our previous blog post, the APAC Client Insights team analysed the most recent data (March 2020) and...
99% - ights/Blog/How-COVID-19-has-continued-to-impact-Digital-Media-Consumption-in-APAC-March-2020

The Emerging Electric Vehicle

Over a decade ago, Tesla emerged as a pioneer in the electric vehicle (EV) space. At the time, Tesla’s vehicles were so advanced that virtually no category competitor existed –and thus the Tesla brand quickly became synonymous with EVs. In our latest...
99% - ights/Blog/The-Emerging-Electric-Vehicle

OTT Streaming on Connected TVs and Boxes Increases during Coronavirus Pandemic

OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronavirus Pandemic
99% - ights/Blog/OTT-Streaming-on-Connected-TVs-and-Boxes-Increases-during-Coronavirus-Pandemic

Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for advertisers to tap into.
99% - ights/Presentations-and-Whitepapers/2023/Strategies-that-Win-The-New-Year-Sports-Segment-Guide