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ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertising--One Year Later

One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation highlights how far advertising effectiveness measurement...
9% - ights/Presentations-and-Whitepapers/2013/ARF-Audience-Measurement-8.0-Changing-How-the-World-Sees-Digital-Advertising-One-Year-Later

Brand Loyalty in Recessionary Times: Can We Apply Today’s Lessons Tomorrow?

From 2008-2010, comScore ARS conducted a series of studies tracing how the economic challenges of the past two years impacted consumer brand loyalty. During this 45 minute webinar, Gian reviews the evolution of shoppers’ behaviors and their willingness...
9% - ights/Presentations-and-Whitepapers/2010/Brand-Loyalty-in-Recessionary-Times-Can-We-Apply-Today-s-Lessons-Tomorrow

State of the U.S. Online Retail Economy in Q1 2010

This installment includes an overview of e-commerce trends in the first quarter of 2010, survey findings that highlight consumer sentiment about the current state of the economy and a detailed analysis of the social media landscape.
9% - ights/Presentations-and-Whitepapers/2010/State-of-the-U.S.-Online-Retail-Economy-in-Q1-2010

comScore to Speak at Upcoming Investor Conferences in June

comScore to Speak at Upcoming Investor Conferences in June
9% - ights/Press-Releases/2010/6/comScore-to-Speak-at-Upcoming-Investor-Conferences-in-June

State of the U.S. Online Retail Economy in Q2 2011

comScore Chairman Gian Fulgoni and VP Industry Analysis Andrew Lipsman present their quarterly review of the state of the U.S. online retail economy. This installment includes an overview of continued strong e-commerce spending trends in the second quarter...
9% - ights/Presentations-and-Whitepapers/2011/State-of-the-U.S.-Online-Retail-Economy-in-Q2-2011

Is it Time for a Renaissance in Advertising?

In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyone with a computer or mobile device to quickly find...
9% - ights/Presentations-and-Whitepapers/2011/Is-it-Time-for-a-Renaissance-in-Advertising

Is it Time for a Renaissance in Advertising

In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyone with a computer or mobile device to quickly find...
9% - ights/Presentations-and-Whitepapers/2011/Is-it-Time-for-a-Renaissance-in-Advertising-Webinar

Campaign Optimization in a Real-Time World


9% - ights/Presentations-and-Whitepapers/2011/Campaign-Optimization-in-a-Real-Time-World

comScore Elects Gareth C. C. Chang to Board of Directors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its Board of Directors has elected Gareth C. C. Chang to serve as a Director of the company. Mr. Chang’s election fills the vacancy created earlier today by the...
9% - ights/Press-Releases/2011/9/comScore-Elects-Gareth-C.-C.-Chang-to-Board-of-Directors

Digital Media in Canada: Looking Back at 2010 and Forward to 2011

2010 was a year of recovery, innovation and progress. For publishers, advertisers and agencies alike, the Canadian digital media industry was a rewarding place to be in 2010. With today’s release of the 2010 Canada Digital Year in Review, comScore provides...
9% - ights/Blog/Digital-Media-in-Canada-Looking-Back-at-2010-and-Forward-to-2011