Search for "talk club almety" returned 269 matches

The Future of TV Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this future, I make a point to listen to their predictions....
38% - ights/Blog/The-Future-of-TV-Audience-Lift-and-Audience-Shift

Predictive Audiences for Connected TV

Comscore’s Rachel Gantz and Guido Fambach recently hosted a webinar about predictive audiences for connected TV (CTV). The session, facilitated through Mediatel, introduced Comscore’s latest innovation in audience targeting for Europe.
38% - ights/Blog/Predictive-Audiences-for-Connected-TV

MIT Sloan’s Buck Weaver Marketing Award Honors comScore CEO

Magid Abraham, Ph.D, co-founder and CEO of comScore, Inc. was honored today with the Eighth Annual Buck Weaver Award for Marketing. Established by MIT Sloan School of Management in 2003 and sponsored by General Motors Corp. (NYSE: GM), the award recognizes...
36% - ights/Press-Releases/2011/1/MIT-Sloan-s-Buck-Weaver-Marketing-Award-Honors-comScore-CEO

comScore, FTC and TRUSTe Headline Privacy Town Hall

For those of you who may not be aware, Saturday, January 28th is the fourth annual Data Privacy Day, a day devoted to promoting best practices to help equip business and consumers to protect their online data and privacy. comScore is delighted to be helping...
36% - ights/Blog/comScore-FTC-and-TRUSTe-Headline-Privacy-Town-Hall

Comscore Announces AE Networks to Join Comscore Campaign Ratings Beta Program

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced that global content company, A+E Networks®, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s...
36% - ights/Press-Releases/2018/11/Comscore-Announces-AE-Networks-to-Join-Comscore-Campaign-Ratings-Beta-Program

Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
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Searcher Demographics – We Are What We Search

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are already lots of opportunities for marketers to customize...
33% - ights/Blog/Searcher-Demographics-We-Are-What-We-Search

WidgetWebExpo — A Year Later

Last week, I spoke at a widget conference, WidgetWebExpo. The prior (and only other) time I’ve spoken at a conference on this topic was a year ago. At that time, widgets were just starting to get legs, so to speak, and we had just introduced a service...
33% - ights/Blog/WidgetWebExpo-A-Year-Later

5 Things Every Marketer Should Know About Mobile Commerce

With m-commerce now accounting for about one out of every ten e-commerce dollars, it’s finally time for retailers and marketers to start paying close attention to this platform shift so they can develop strategies to meet the evolving needs of their customers.
33% - ights/Blog/5-Things-Every-Marketer-Should-Know-About-Mobile-Commerce

My Impressions of Davos

I’ve just returned from the World Economic Conference (“WEF”) in Davos, Switzerland, where the world’s leaders gather to discuss important issues, and to draw attention to, and devise solutions for, the world’s most pressing problems. For five days, from...
33% - ights/Blog/My-Impressions-of-Davos