Comscore Announces A+E Networks® to Join Comscore Campaign Ratings Beta Program
A+E Networks will gain initial access to Comscore’s unduplicated video campaign measurement across linear TV, OTT, desktop and mobile
RESTON, VA, Nov. 12, 2018 – Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced that global content company, A+E Networks®, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution. This news comes on the heels of the launch of the beta program in September of this year.
“As consumers are engaging with HISTORY®, LIFETIME® AND A&E® programming across multiple platforms, it is important that we understand and measure the impact of advertising,” said Don Robert, EVP Research, at A+E Networks. “Our goal is to measure the unduplicated audience across linear TV and digital platforms so that no audience is discounted.”
“The widespread embrace of Campaign Ratings among leading media properties is proof-positive that the industry is eager to evolve how media is quantified and measured in a cross-platform environment,” said Bryan Wiener, CEO of Comscore. “We’re thrilled to welcome A+E Networks to the program and look forward to scaling and evolving this product with their partnership.”
To learn more about the Comscore Campaign Ratings, please contact us.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, click here.
About A+E Networks
A+E Networks® is a global content company comprised of some of the most popular and culturally relevant brands in media including A&E®, Lifetime®, HISTORY®, Lifetime Movies, FYI™, VICELAND®, Blaze™ and Crime+Investigation®. A+E Networks’ portfolio extends across platforms and genres, with a long-form production division, A+E Studios™; film division, A&E IndieFilms®; full-service digital storytelling hub, 45th & Dean™; strategic investment division, A+E Ventures™; and A+E Digital®, encompassing watch apps, games and SVOD initiatives including Lifetime Movie Club and HISTORY Vault. A+E Networks’ channels and branded programming reach more than 335 million households in over 200 territories in 42 languages. A+E Networks has offices in the United States, the United Kingdom, Germany, Italy, Japan, Korea and Singapore. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst. Follow us on Twitter at twitter.com/aenetworks and Facebook at facebook.com/AENetworks