Search for "talk club almety" returned 269 matches

TV Needs an Impression-Based Currency for Pay-Per-Performance


51% - ights/Videos/Interview/TV-Needs-an-Impression-Based-Currency-for-Pay-Per-Performance

OTT Shows Key Strength in Impression-Based Targeting

Kate Diehl, director of media buying at Pinnacle Advertising sat down with Beet.TV to talk about the growth of OTT services and the importance of taking an impression-based approach to targeting audiences.
68% - ights/Videos/Interview/OTT-Shows-Key-Strength-in-Impression-Based-Targeting

Future is Now

Modern media measurement. We are innovating and expanding to stay at the leading edge of industry trends and to empower our clients to succeed in a complex, continuously shifting marketplace.
9% - fts/Future-is-Now

What will viewers watch on election night in battleground markets

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where these viewers may be tuning in as results come in on...
17% - ights/Blog/What-will-viewers-watch-on-election-night-in-battleground-markets

Quality and Engagement: A Q&A with Edwin Wong, SVP Insights & Innovation at Vox Media

Edwin Wong is truly an expert when it comes to digital consumer behavior. When Shareablee and Vox Media teamed up for some joint research on content quality and what drives engagement, we found some key insights about evergreen content and consumer attitudes...
9% - fts/Quality-and-Engagement-A-Q-A-with-Edwin-Wong-SVP-Insights-Innovation-at-Vox-Media

Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
9% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety

Predictive Audiences for Connected TV

Comscore’s Rachel Gantz and Guido Fambach recently hosted a webinar about predictive audiences for connected TV (CTV). The session, facilitated through Mediatel, introduced Comscore’s latest innovation in audience targeting for Europe.
38% - ights/Blog/Predictive-Audiences-for-Connected-TV

‘TV Will Never Be the Same’ After Addressability

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
59% - ights/Videos/Interview/TV-Will-Never-Be-the-Same-After-Addressability

Prime Day 2020 on Social Media

Amazon’s Prime Day causes a lot of buzz on social media each year as shoppers take advantage of the deals. This year’s event was pushed back from the usual July dates to October 13 and 14th due to complications from the COVID-19 pandemic. Besides the...
9% - fts/Prime-Day-2020-on-Social-Media

Predictive Audiences for CTV

In Comscore's webinar with Mediatel we talked all about predictive activation for connected TV.
9% - ights/Presentations-and-Whitepapers/2020/Predictive-Audiences-for-CTV