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comScore Video Metrix 100th Client
comScore today announced that Viacom is now the 100th client to subscribe to the comScore Video Metrix syndicated video measurement service. comScore’s all-star roster of Video Metrix clients consists of many of the top video publishers and ad networks,...
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ights/Press-Releases/2009/2/comScore-Video-Metrix-100th-Client
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to create...
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ights/Blog/Unified-Digital-Measurement-Not-Just-Another-Pretty-Hybrid-Face
Power to the People
For more than ten years, there have been debates in the Internet measurement space about panel-centric versus server-centric measurement. Recently the IAB released its Audience Reach Measurement Guidelines, a document two years in the making that will...
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ights/Blog/Power-to-the-People
Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight
A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
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e-Studies/Use-CCR-to-Validate-Audiences-With-Precision-In-Flight
Trends Shaping Local Search in 2013
This presentation by comScore, Neustar Localeze and 15miles, discusses Trends Shaping Local Search in 2013 and features insights from the Neustar Localeze and 15miles Sixth Annual Local Search Study.
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ights/Presentations-and-Whitepapers/2013/Trends-Shaping-Local-Search-in-2013
The Ugly Reality of Using Site Server Data for Media Planning
Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics...
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ights/Blog/The-Ugly-Reality-of-Using-Site-Server-Data-for-Media-Planning
Shareablee Named a Top Performer in Social Media Analytics Software for Customer Satisfaction
G2 has released its Summer 2021 Grid report and Shareablee has been named a High Performer in the Social Media Analytics Software category for high customer satisfaction.
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ights/Press-Releases/2021/7/Shareablee-Named-a-Top-Performer-in-Social-Media-Analytics-Software-for-Customer-Satisfaction
comScore Local: StationView Essentials Refresher Webinar
comScore now provides a virtual classroom weekly for all clients, during which the basics of how to use StationView Essentials are covered. These sessions will review the basics for new users or those needing a refresher.
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ights/Events-and-Webinars/Course/StationView-Essentials-Refresher-Webinar2
comScore Announced Media Metrix 360
comScore, Inc. today announced the introduction of Media Metrix 360, a ‘panel-centric hybrid’ solution to digital audience measurement. The new approach combines person-level measurement from comScore’s proprietary 2 million person global panel with Web...
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ights/Press-Releases/2009/5/comScore-Announced-Media-Metrix-360
Comscore and Snowflake: Data Delivery at Scale
Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
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ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale
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