November 3, 2022

Product Marketing Manager, Television

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It’s an exciting time to be at Comscore. The media industry is experiencing a revolution, and we’re on the front line of redefining how brands, agencies and publishers reach their audiences. How? By building solutions that put the consumer first—in turn driving impactful content, marketing, and advertising that seamlessly connect the media ecosystem to their ideal consumers.   

 

Our mission is to transform the media economy in a way that is innovative, modern, accurate, fair, and reflective of true consumer behavior. If you’re up for the challenge, let’s talk about how we can build the next big thing that will move the media industry forward!   

 

The Product Marketing team is the connective tissue between customer needs, the product roadmap and vision, and go-to-market strategy in partnership with business leads.  

 

In this role you will play a crucial role leading the product commercialization process specifically for ComScore’s suite of television measurement and data products (local, national, programmatic, VOD, and Connected TV).  

 

You will perform competitive analysis, sales enablement, and thought leadership efforts that highlight how we maximize the value of cross-platform media investment—and help our customers meet and exceed their goals.   

 

You are someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data.   

 

What you will do: 

 

  • Lead the go-to-market launch of new TV measurement product releases, features and product initiatives and manage the cross-functional implementation of the launch plan 

  • Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence  

  • Build impactful marketing programs in collaboration with Demand Generation to drive awareness of Comscore's TV measurement solutions and increase product adoption.  

  • Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications 

  •  Serve as the expert on television measurement products and related industry initiatives 

  •  Develop and support creation of thought leadership materials including blogs, eBooks, reports, videos and webinars   

 

What you will bring:  

 

  • 5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience on the publisher or advertising agency side with video or television-related products  

  •  Thorough understanding of the television advertising buying and selling process, and associated data decision making tools (e.g Nielsen, ComScore) 

  • Understanding of television data collecting methodologies and applied usage for both linear and VOD  

  • Understanding of attribution and ad exposure measurement a plus  

  •  Experience building and executing marketing and go-to-market plans and campaigns 

  •  Strong writing, presentation skills and analytical orientation – must love data, and be able to articulate the business impact 

  • Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus 

  • Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment  

  • Be forward-thinking, well organized, and have an obsession for detail 

  Compensation - $100,000 to $150,000 Base; Commensurate with experience 

About Comscore

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

 

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

 

To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

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Product Marketing Manager, Television
https://www.comscore.com/About/Careers/Job-Opportunities?sfid=405

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