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Job Title: Activation Sales Representative
About this Role:
Our Activation team focuses on leveraging Comscore's data for targeting specifically within the programmatic space. We're focused on continuing to lead the market on next gen innovation and looking to grow the team to help us get there!
We are seeking a high performing individual with strong initiative and a passionate drive for data and the programmatic space to join our Activation team. The ideal candidate will have an entrepreneurial spirit and be motivated to play a key role in growing business with key programmatic stakeholders and helping them derive value from Comscore's best in class audience and contextual targeting assets.
What You’ll Do:
Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
Identify opportunities across our Activation business with key partners by prospecting based on usage reports to educate on our overall solution and drive more usage
Identify major entities that are not on current usage reports and conduct outreach to educate on overall solution and drive usage
Educate and reinforce Comscore’s value proposition through key messaging and providing deeper understanding of benefits to clients across all Comscore solutions and services
Manage and maintain a pipeline of interested prospects and engage sales executives for next steps
Identify best practices to refine the company’s lead generation playbook
Understand customer needs and requirements, staying current on all programmatic industry trends
Utilize usage reports, prospecting tools, and email to generate new sales opportunities
Conduct cold outreach to prospects
Identify prospect's needs and suggest appropriate products/services
Proactively seek new business opportunities in the market
Set up meetings or calls between (prospective) customers and sales executives
Report to sales manager with weekly, monthly, and quarterly results
What You’ll Need:
Demonstrated ability to work solo as well as being a productive team member, conducting daily client/prospect outreach
Highly organized self-starter
Strong communication skills via phone and email
Proven creative problem-solving approach and strong analytical skills
Strong desire to learn and grow within a fast paced sales organization
Ability to quickly grasp and adapt in a fast-paced technology, data-driven environment
Experience working with/at agencies, agency trading desks, programmatic buying teams, and/or programmatic platforms a plus
Initiative to grow and retain business
Highly skilled in building trust by understanding client objectives and recommending best practices
Sense of humor and can-do attitude are a must
At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
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Activation Sales Development Representative https://www.comscore.com/About/Careers/Job-Opportunities?sfid=484
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