BMG leveraged Comscore’s local TV reports to optimize ad buys while reducing campaign spend.
BMG swapped static market rankings for Comscore’s heat maps, enabling BMG to target key audiences and reach ZIP codes with the highest viewership – not necessarily those simply ranked first.
BMG then utilized Multi-Station Trender reports to analyze key metrics by station and by month, allowing them to efficiently and strategically adjust their monthly strategy.
By using multiple reports to identify high-value markets and opportunities, BMG was able to stretch their client’s budget further, enabling cost-savings while improving performance.
Comscore’s local TV tools helped BMG and a key auto client achieve more with less spend.
- #1 in new vehicle sales within local competitive dealerships by a total of 11 vehicles
- Increased new automotive sales by 7.2% month over month
- Improved campaign efficacy on a reduced budget