- November 2, 2020

Comscore Snapshots: online finance in the Asia-Pacific region

Alex Gevers
Alex Gevers
Senior Insights Manager

In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.

We include websites and mobile apps that provide financial services such as online payments, banking, trading, insurance, personal finance, and investments. Examples include Paypal and Alipay.

Top line observations:

Table 1: Pressure on the supply side due to mobility restrictions have reduced what is on offer to consumers. (For example, there are less opportunities to travel.) On the demand side, consumers are spending less in response to the economic uncertainty. This is reflected in the data: in a majority of countries in the region, traffic to finance-related sites has decreased year-on-year.

Table 2: In almost all markets, many entities have managed to reach at least 1% of online consumers. However, a small proportion of these entities have reached over 5%. The continent boasts a large and relatively young population. This, coupled with rapid urbanisation, is likely to lead to the development and adoption of innovative fintech.

Table 3: While a few traditional banks have managed to maintain a strong digital presence, in many countries the leading online finance entities are, relatively speaking, young and new to the scene. As entry barriers keep lowering, and investors line up to fund promising upstarts in fast growing markets, competition is set to intensify.


Table 1. Reach of finance-related websites and apps 

  % reach of total digital population Year-on-Year percentage points variation
 (August 2020 vs August 2019)
Australia 30.5 -1.9
China 60.1 -6.6
Hong Kong 37.4 -2.0
India 79.6 -3.4
Indonesia 45.8 +1.6
Japan 23.6 -1.5
Malaysia 59.2 +8.3
Singapore 28.3 -1.7
Taiwan 43.4 -4.9
Vietnam 4.3 -1.6

Source: Comscore MMX Multi-Platform, Total Audience, August 2020, Asia-Pacific region.  

Table 2. Market competitiveness and consumer adoption of finance-related sites and apps 

  Number of finance-related websites or mobile apps that reach more than 1% of the total digital population Number of finance-related websites or mobile apps that reach more than 5% of the total digital population
Australia 9 3
China 25 7
Hong Kong 20 4
India 43 13
Indonesia 22 6
Japan 16 0
Malaysia 19 6
Singapore 17 1
Taiwan 16 1
Vietnam 0 0

Source: Comscore MMX Multi-Platform, Total Audience, Aug 2020, Asia-Pacific region. 

Table 3. Top finance-related sites and apps 

Country Entity Description
Australia PayPal Online payments system
China ALIPAY.COM Mobile and online payment platform
Hong Kong HSBC Banking and financial services
India PAYTM.COM Online payments system
Indonesia DANA.ID Online payments system
Japan Mitsubishi UFJ Financial Group Banking and financial services
Malaysia TOUCHNGO.COM.MY Prepaid cards and eWallet
Singapore DBS Group Banking and financial services
Taiwan CMoney Corporation Investment platform
Vietnam VIETCOMBANK.COM.VN Banking and financial services

Source: Comscore MMX Multi-Platform, Total Audience, August 2020, Asia-Pacific region.

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