- October 7, 2020

Comscore Snapshots: online health in the Asia-Pacific region

Alex Gevers
Alex Gevers
Senior Insights Manager

In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.

Scope: We include websites and mobile apps that contain information about health and fitness, medical information and journals, or provide healthcare services, for example by connecting consumers with hospitals or other relevant health institutions within the country.

Top line observations:

Table 1: In a majority of countries in the region, traffic to health-related sites has increased year-on-year, which is understandable given the pandemic. 

Table 2: The online health industry displays oligopolistic tendencies: each market is dominated by half a dozen entities (reach 5% or more), with a handful of smaller entities (reach between 1 and 5%) capturing smaller market segments. 

Table 3: Overall, health-focused magazines represent a large share of the online health category. A closer look reveals that the COVID-19 tracing apps launched in India and Malaysia are having some traction. Also, we are seeing the emergence of promising healthcare platforms in China and Indonesia, which facilitate access to healthcare services.


Table 1. Reach of health-related websites and apps 

 Country % reach of total digital population Year-on-Year percentage points variation
 (August 2020 vs August 2019)
Australia 62.9 17.0
China 10.6 -7.1
Hong Kong 34.6 10.7
India 42.1 5.9
Indonesia 15.3 -0.8
Japan 10.4 -0.9
Malaysia 53.7 31.6
Singapore 41.5 0.4
Taiwan 72.6 5.9
Vietnam 8.1 -2.3

Source: Comscore MMX Multi-Platform, Total Audience, August 2020, Asia-Pacific region.

Table 2. Market competitiveness and consumer adoption of health-related sites and apps 

 Country Number of health-related websites or mobile apps that reach more than 5% of the total digital population Number of health-related websites or mobile apps that reach more than 1% of the total digital population
Australia 5 19
China 0 3
Hong Kong 4 13
India 5 14
Indonesia 1 6
Japan 0 2
Malaysia 2 10
Singapore 4 17
Taiwan 6 11
Vietnam 1 1

Source: Comscore MMX Multi-Platform, Total Audience, Aug 2020, Asia-Pacific region.

Table 3. Top health-related sites and apps 

Health-related sites or apps with the highest % reach of a country's total digital population.
Country Entity Description
Australia Healthline Media Health-focused magazine
China Pingan.com Good Doctor (Mobile App) Online pharmacy & healthcare services platform
Hong Kong Commonhealth.com.tw Health-focused magazine
India AarogyaSetu (Mobile App) Online pharmacy & healthcare services platform
Indonesia Alodokter.com Online pharmacy & healthcare services platform
Japan MSN Health & Fitness Health-focused magazine
Malaysia MySejahtera (Mobile App) Health-focused magazine
Singapore Healthline Media Health-focused magazine
Taiwan ETtoday health Health-focused magazine
Vietnam HelloBacsi.com Health-focused magazine

Source: Comscore MMX Multi-Platform, Total Audience, August 2020, Asia-Pacific region.

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