- March 27, 2023

Detroit’s Average Ratings Increase 2.3% Versus Prior Week

Local TV Snapshot: February 27 – March 5, 2023

Caleb White
Caleb White
Client Insights Specialist
Comscore
Market: Detroit, MI
Hours of TV Viewed: 74.5 Million
TV Households: 1.6M
National Rank: #12

Overview:

The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.

It was a clean sweep on our series rankings again. WDIV (NBC) earned all the top five spots on broadcast networks, while FOX News Channel earned all the top five spots on cable. The success amongst these series transferred over to our network rankings as well. WDIV (NBC) earned an average live household rating of 4.0 and an average audience of 62.6K televisions. FOX News Channel in turn took the number one spot across cable networks, with an average live household rating of 1.1 and an average audience of 16.9K televisions.

However, on social media, it was WXYZ (ABC) who took the crown, with 116.7K total actions on Facebook, Twitter, and Instagram, across 554 Posts. Check out these insights, market persona, and our full rankings below.

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience
(TVs)

1

Local 4 News at 6

NBC

S, U

11.4

180.8K

2

NBC NIGHTLY NEWS- SAT.

NBC

S

10.7

168.7K

3

Jeopardy!

NBC

M, T, W, R, F

10.0

157.8K

4

Wheel of Fortune

NBC

M, T, W, R, F, S

9.8

154.5K

5

NBC Nightly News

NBC

M, T, W, R, F

9.7

153.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience
(Thousand TVs)

1

Jesse Watters Primetime

FOX News Channel

M, T, W, R, F

1.9

29.8K

2

The Five

FOX News Channel

M, T, W, R, F, S

1.7

27.1K

3

Special Report
with Bret Baier

FOX News Channel

M, T, W, R, F

1.5

24.3K

4

Gutfeld!

FOX News Channel

M, T, W, R, F, S

1.5

23.1K

5

Tucker Carlson Tonight

FOX News Channel

M, T, W, R, F

1.4

22.8K

Source: Comscore TV. Local TV® All Cable Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (Thousand TVs)

1

WDIV (NBC)

4.0

62.6K

2

WJBK (FOX)

3.2

50.3K

3

WXYZ (ABC)

2.8

45.0K

4

WWJ (CBS)

1.2

19.0K

5

WPXD (ION)

0.7

10.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (Thousand TVs)

1

FNC (FOX News Channel)

1.1

16.9K

2

ESPN

0.5

8.6K

3

MSNBC

0.5

7.9K

4

CNN

0.5

7.3K

5

HGTV (HGTV: Home & Garden Television)

0.4

7.0K

Source: Comscore TV. Local TV® All Cable Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.

Network Persona Spotlight: WDIV (NBC)

Demographics:

Interests & Consumer Habits:

Age: 55+

College Football and PGA Golf fan

Household: No Children Present

Desktop Computer or Tablet in HH

HH Earnings: $0-75k

Disney+ or Netflix

Home Ownership: Owns Home

Detroit

Source: Comscore TV, US, 2/27 – 3/5, 2023

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions
(FB, TW, IG)

# of Posts

1

WXYZ-TV Channel 7

116.7K

554

2

FOX 2 Detroit

97.7K

733

3

WDIV Local 4 / ClickOnDetroit

96.3K

634

4

WWJ Newsradio 950

17.9K

523

5

CBS Detroit

2.0K

471

Source: Comscore Social, PowerRankings, 2/27-3/5, 2023, US.

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