Audience Recommendations for Every Vertical
It was one of the busiest weekends of the year for Louisville, KY, as residents welcomed the 149th Kentucky Derby to Churchill Downs.
Despite drawing immense crowds to the event itself, the biggest day in horse racing also attracted large audiences on local broadcasts. The Kentucky Derby broadcast earned a live household rating of 32.5, and an average audience of 182.5K on WAVE (NBC.) On cable networks, it was the NBA Playoffs on TNT that continued to attract viewers, earning a live HH rating of 2.2.
The success of the Kentucky Derby coverage propelled WAVE (NBC) to the top of our network ranking as well, earning an average live household rating of 4.1 for the week. Amongst cable networks, it was FOX News Channel that earned our number one spot, with an average live household rating of 1.2.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
KENTUCKY DERBY
WAVE (NBC)
S
32.5
182.5K
2
KENTUCKY DERBY PRE
24.3
136.6K
3
DERBY PREVIEW SHOW 2
20.3
113.8K
4
DERBY PREVIEW SHOW 1
19.6
109.9K
5
DERBY PREP 2
19.1
107.5K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Louisville, KY Market, Week of May 1-7, 2023
Network:
2023 NBA Playoffs
TNT (TNT: Turner Network Television)
M, T, W, U
2.2
12.1K
Baseball Tonight: Sunday Night Countdown
ESPN
U
2.1
11.5K
M, R, F, S, U
11.3K
NBA Courtside
R, F, U
Jesse Watters Primetime
FNC (FOX News Channel)
M, T, W, R, F
11.0K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Louisville, KY Market, Week of May 1-7, 2023
4.1
23.2K
WLKY (CBS)
22.3K
WDRB (FOX)
3.6
20.0K
WHAS (ABC)
11.6K
WBKI (The CW)
0.7
4.0K
1.2
6.8K
S1KY (Spectrum News 1 - Kentucky)
0.9
4.8K
0.6
3.6K
3.1K
MSNBC
0.5
2.8K
Demographics:
Consumer Habits:
Age: 65+
Verizon customer
Residence: Owns Home
Golf Enthusiast
Household Income: $200k+
Attended Graduate School or College
Source: Comscore TV, Preliminary Data, May 1-7, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
WLKY News
265K
863
WAVE 3 News
150K
852
WDRB News
98k
837
Source: Comscore Social, PowerRankings, May 1-7, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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