Audience Recommendations for Every Vertical
It was back to regularly scheduled programming this week, as residents of Savannah, GA earned the highest ratings of the week on local news telecasts.
On broadcast networks, WTOC (CBS) earned consistent ratings throughout the week. The network earned all five positions on our broadcast series ranking, topping the list with “WTOC The News at 6pm.” Thanks to these consistent ratings, it is no surprise that WTOC (CBS) also earned the number one spot on our network ranking, with an average live household rating of 3.2 for the week.
On cable networks, FOX News Channel’s “The Five” earned the highest average live household rating with a 2.6. FOX News Channel also earned the number on position on our cable network ranking for the market, with an average live household rating of 1.4 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
WTOC The News at 6pm
WTOC (CBS)
M, T, W, R, F
6.1
17.6K
2
WTOC The News at Noon
5.8
16.9K
3
WTOC The News at 11pm Sunday
U
5.6
16.2K
4
WTOC The News at 11pm Saturday
S
5.3
15.3K
5
WTOC The News at Daybreak 6:30am
4.8
13.9K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Savannah, GA Market, Week of May 8-14, 2023. **Syndicated programming has been omitted
Network:
The Five
FOX News Channel
2.6
7.7K
2023 NBA Playoffs
ESPN
M, R, F, S
2.5
7.2K
TNT: Turner Network Television
M, T, W
7.1K
Special Report with Bret Baier
2.2
6.5K
Jesse Watters Primetime
6.3K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Savannah, GA Market, Week of May 8-14, 2023.
3.2
9.2K
WSAV (NBC)
WJCL (ABC)
1.6
4.7K
WTGS (FOX)
0.6
1.8K
ESAV (The CW)
0.3
767
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Savannah, GA Market, Week of May 8-14, 2023.
FNC (FOX News Channel)
1.4
4.1K
0.7
2.0K
TNT (TNT: Turner Network Television)
MSNBC
0.5
1.5K
CNN
1.4K
Demographics:
Consumer Habits:
Age: 50+
Engages in Canoeing and/or Kayaking
Residence: Single Family Home
Fishing Enthusiast
Household Income: $0-75K
Enjoys Walking for Exercise
Source: Comscore TV, Preliminary Data, May 8-14, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
WJCL News
39.9K
591
WTOC-TV
19.2K
461
WTGS FOX28 Savannah
538
338
Source: Comscore Social, PowerRankings, May 8-14, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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