Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Despite pre-season football making it’s return, it was all about Baseball in Philadelphia, PA this week. On broadcast networks, MLB Baseball on WCAU (NBC) took the top spot in our series ranking with an average live household rating of 12.3. Amongst broadcast networks however, it was WPVI (ABC) who earned the top spot with an average live household rating of 3.5 throughout the week.
On cable, Special Report with Bret Baier on FOX News Channel earned the title of top series, earning an average live household rating of 1.6. FOX News Channel saw success in our cable network ranking as well, as the network top the number one position with a an average live household rating of 1.0.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
Action News 6:00 PM
M, W, R, F, S, U
Action News 5:00 PM
M, T, W, R, F
NBC NFL PRE-SEASON GM 3Q1
Action News 11:00 PM
M, T, W, R, F, S, U
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.
Special Report with Bret Baier
FNC (FOX News Channel)
M, T, W, R, F, S
NASCAR CUP SERIES RACE L
Deadline: White House
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.
HGTV (HGTV: Home & Garden Television)
Interests & Habits:
Residence: Owns Household
PGA Golf Fan
Household: No Children Present in Home
Source: Comscore TV, Preliminary Data, Jul. 31 – Aug. 6, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
NBC Sports Philadelphia
WPVI - 6abc Action News
WCAU - NBC10 Philadelphia
Source: Comscore Social, PowerRankings, Jul. 31 – Aug. 6, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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