The State of Social Media
Comscore just released its 2012 U.S. Digital Future in Focus report, which is full of interesting data covering the digital industry including social media, search, online video, digital advertising, mobile and e-commerce, including an analysis of what these trends mean for the year ahead. This report is the next generation of our former Digital Year in Review report series, which primarily focused on the past year’s events, whereas we now turn more of our attention to the implications for the year ahead and help bring the future into focus for digital marketers.
For a preview of the key trends and issues discussed in the report, have a listen to what some of Comscore’s industry experts are expecting will drive the digital media narrative in the next year:
Successful digital strategies require insight into not only the current environment, but also what trends will shape the future for digital consumers. As we look to the year ahead, several key events and paradigm shifts will define the future year for digital:
Facebook IPO Raises the Profile of Social Networking and Digital Advertising
2012 Summer Olympics Illuminate the Rise of Multimedia Consumption
Social Media a Democratizing Force Ahead of U.S. Presidential Election
Mobile Disrupting the Traditional Retail Sales Funnel
Mind the Digital Omnivore
2012 is going to be another thrilling year for the digital media world, and we hope our report helps bring the future into focus so digital marketers can better understand the important trends, consider their implications, and determine how they can best capitalize on them in the year ahead.