Comscore Whitepaper - February 9, 2012

2012 U.S. Digital Future in Focus

Comscore presents the 2012 U.S. Digital Future in Focus, its annual report* on the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce that are defining the current marketplace and insights into what these trends mean for the year ahead.

*This report is the next generation of the popular U.S. Digital Year in Review report series, examining the key trends in the 2011 digital landscape and what they mean for 2012.

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Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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