- August 18, 2023

Washington, D.C. Welcomes Back Pre-Season Football

Local TV Snapshot: Aug. 7-13, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore

Market: Washington, D.C.
Hours of TV Viewed: 85.5 Million
TV Households: 2,114,976
National Rank: #7

Overview:

As D.C. residents welcome the NFL back for the 2023 season, it was NFL Preseason Football on WRC (NBC) that earned the top spot amongst broadcast series, and an impressive average live household rating of 10.7. This dominant performance helped to earn WRC (NBC) the number one spot in our network ranking as well, with an average live household rating of 2.5.

On cable, MSNBC had a strong week as four of the top five series aired on the network. The Rachel Maddow Show earned the number one position amongst series, earning an average live household rating of 2.5 throughout the week. MSNBC also earned the top spot in our network ranking, pulling in an average live household rating of 1.0.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL Preseason Football

WRC (NBC)

F

10.7

226.6K

2

Commanders Postgame Live

WRC (NBC)

F

7.8

165.1K

3

NFL Preseason Football

WJLA (ABC)

S

7.0

148.3K

4

News4 at 11 pm

WRC (NBC)

F

6.0

126.9K

5

News4 at 6 pm

WRC (NBC)

M, T, W, R, F

4.7

98.5K

Note: Local broadcast series only; All syndicated programs & national news omitted
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Washington, D.C. Market, Week of Aug. 7-13, 2023, US.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

The Rachel Maddow Show

MSNBC

M

2.5

52.0K

2

The Last Word with Lawrence O'Donnell

MSNBC

M, T, W, R, F

2.0

43.1K

3

NFL Preseason Football

NFLNET (NFL: Network)

S, U

2.0

41.5K

4

The Beat with Ari Melber

MSNBC

M, T, W, R, F

1.8

37.2K

5

Alex Wagner Tonight

MSNBC

T, W, R, F

1.7

36.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Washington, D.C. Market, Week of Aug. 7-13, 2023, US.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WRC (NBC)

2.5

53.4K

2

WTTG (FOX)

1.5

31.1K

3

WJLA (ABC)

1.4

28.7K

4

WUSA (CBS)

1.3

26.6K

5

WFDC (Univision)

0.4

7.5K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Washington, D.C. Market, Week of Aug. 7-13, 2023, US.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

MSNBC

1.0

21.8K

2

FNC (Fox News Channel)

0.9

18.3K

3

CNN

0.8

16.7K

4

HGTV (HGTV: Home & Garden Television)

0.4

9.1K

5

ESPN

0.4

9.0K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Washington, D.C. Market, Week of Aug. 7-13, 2023, US.

Network Persona Spotlight: WRC (NBC)

Demographics:

Interests & Habits:

Age: 55+

NHL Hockey Fan

Residence: Owns Household

College Football Fan

Household: College Graduate

Verizon Customer

Washington DC Locak Market Snapshot Chart

Source: Comscore TV, Preliminary Data, Aug. 7-13, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

WRC - NBC Washington

113.7K

657

2

WJLA - 7News DC

79.8K

599

3

Fox 5 DC & MyFoxDC

74.4K

706

4

C-SPAN

31.6K

61

5

WUSA 9

29.7K

445

Source: Comscore Social, PowerRankings, Aug. 7-13, 2023, US.
*Disclaimer: Data Pulled 8/23/2023; All preliminary data should be used for directional purposes only

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