Mobile devices account for around 7 of every 10 digital minutes in the 14 markets analysed, but smartphone and tablet share within particular content categories exhibits variances that advertisers and content owners can benefit from understanding.
Cross-market analysis of audiences offers useful benchmarks for how category audiences are migrating to mobile around the world. These data lead to insights for understanding what’s motivating ‘mobile first’ behaviours and the potential factors driving these changes.
Source: Comscore MMX Multi-Platform, June 2017.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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