More Insights

5 Trends for Retailers to Watch Out for this Holiday Season

YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

Audience of the Moon

On Monday, August 21, 2017, the United States experienced an awesome event: the first solar eclipse visible across the contiguous U.S. since 1918. Millions of Americans paused their daily routines to...

Comscore Appoints Joseph R. Rostock as Chief Information Officer

Comscore Follow-Up Statement on Pending Legal Proceedings with Nielsen

Comscore Statement on Pending Legal Proceedings with Nielsen

Nielsen’s arbitration demand and lawsuit both relate to an order and consent agreement as a result of Nielsen’s prior acquisition of Arbitron. In 2013, the Federal Trade Commission ordered Nielsen to...

The #1 digital advertising metric is…

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

Global Digital Advertising Benchmarks Show Improving Viewability Rates and...

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

Getting Back to the Advertising Metrics That Matter

Is LATAM Leading the Way for the Ride Sharing Economy?

Who is Winning the Global Instant Messaging Battle?

Which Global Content Categories are ‘Mobile First’?

Top 10 Burning Issues in Digital: What’s the Common Thread?

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

Four Simple Questions to Make Advertising Better for Us All

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...