More Insights

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Lo...

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control i...

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

Lessons Learned in Digital Advertising

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specific...

Bringing Mobile into the Digital Media Planning Process

Optimise Toward ‘Golden Impressions’ to Put Trust Back Into Digital Adverti...

2015 Europe Digital Future in Focus

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

It's Make it or Break it Time for the Fall TV Season

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...