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To help guide the industry to better understand campaign delivery on the whole, Comscore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its c...
The Vital Role Media Buyers Play in Fighting Ad Fraud
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Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...
Today, I’m excited to announce that Comscore acquired Proximic, Inc. Bringing the Proximic offerings to Comscore will further help our customers to optimize their advertising campaigns and create much...
Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud
Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.
Comscore and UKOM Continue their Partnership for Online Audience Measuremen...
In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery a...
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...
Unlocking App Audiences: The role of content and demographics in platform s...
Which Social Networks Have the Most Engaged Audience?
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
The Dress: A Case Study of Flash Crowds and Invalid Traffic
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