More Insights

2023 NBA Finals: Local & National TV Recap

AI's Role in the Partnership of Data + Creativity

U.S. Open Outpaces the NBA Finals in Tampa-St. Petersburg, FL

Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.

NBA Finals Drive Ratings in Dallas-Ft. Worth, TX

What are the most used social media apps among Gen Z?

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).

What are the most visited social media platforms among Gen Z?

Indy 500 Drives Ratings in Indianapolis, IN

Relevance is the new Reach: Comscore Interact London 2023 Summit

Local Market Preview: Indianapolis, IN

Local News Engages Audiences in Savannah, GA

Kentucky Derby Takeover in Louisville, KY

Local Market Preview: Louisville, KY

Coronation of King Charles III

NHL Playoffs Drive Viewing in the Denver-Aurora, CO Market

MET Gala 2023: The Top Trending Celebrities, Publishers, and More on Social

NBA Playoffs & Local News Drive 2.7% Viewing Increase in Houston, TX

Coachella 2023: Lineup stars, partner brands, influencers and fashion vibes...