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We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for...

Audience of the Moon

Comscore Appoints Joseph R. Rostock as Chief Information Officer

Comscore Follow-Up Statement on Pending Legal Proceedings with Nielsen

Comscore is aware of Nielsen's September 25, 2017 injunction filing, which merely repeats the allegations made in its earlier filings with the Court and in arbitration.

Comscore Statement on Pending Legal Proceedings with Nielsen

The #1 digital advertising metric is…

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

Global Digital Advertising Benchmarks Show Improving Viewability Rates and...

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Which Global Content Categories are ‘Mobile First’?

Top 10 Burning Issues in Digital: What’s the Common Thread?

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

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