#RIPGRPs: Evolving the Metrics That Move Us Forward
NCAA Basketball Tournament Sparks Marketing Madness
Top Esports Teams on Social: Rankings Now Available on Comscore
Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile
As cities reopen and consumers once are again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers...
Key Moments from the Paralympics on Social Media
How to rewrite your social playbook for monetization
Combating Misinformation Warfare: Responsible Action During the Current Con...
The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting...
Winter Athletes Skyrocket on Social
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
How to navigate the world of advertising measurement tools in 2022
What’s Trending Leading Up to the Super Bowl: A National and Local Story of...
It's time to divest from the misinformation ecosystem: Why advertising resp...
20 of the Top Trending Celebrities on Social Media in 2021
Understanding the Importance of Virtual MVPDs
Comscore Response to the Log4j Vulnerability
2021 Sees Record for Engagement with ‘Chaos’ on Social Media
Sales holiday recap: the brands and content that came out on top
As Smart Speakers Evolve, So Do Consumers
Prevalent during the height of the pandemic, are alternative accommodations...