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“It’s like Thunder, Lightning, Severe Weather is Frightening:” How Harsh We...

The 2018 Summer Box Office Sizzle: How the Summer Season Proved the Movie T...

What’s Old is New Again: The Renaissance of Contextual Targeting

For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt...

It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season

When Linear TV and Digital Collide: The Rise of the Virtual MVPD

Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...

Since its inception in 2015, Amazon Prime Day has fast become the summertime Black Friday or Cyber Monday, with consumers rushing online to snag the best deals. This year was no exception. Even with a...

Leveraging Digital Platforms to Drive Live Sports Tune-In

Google Names Comscore to Measurement Partner Program

California Consumer Data Privacy Act, AB-375

Delivering Impact: Advancing this Year’s Upfronts

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Reaching the Elusive OTT Consumer

A Strong Start Expected for the 2018 Summer Box Office

National Geographic Ranked Top Social Brand in 2017 by Shareablee

Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 mil...

Comscore Workshop/Research Phishing Scam

Why Smart Speakers are Ready for Primetime this Holiday Season