#RIPGRPs: Evolving the Metrics That Move Us Forward
Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.
Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...
Solving the Multi-Platform Video Measurement Challenge
Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with fa...
Top 5 Metrics You're Measuring Incorrectly
IAB Peru Interviews Jodi McDermott, Comscore Group VP
Six Questions: Gian Fulgoni, Comscore
For better or worse, Comscore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable...
Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bh...
Comscore in Journal of Advertising Research on Topic of Social Media Effect...
Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digi...
The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-O...
Social Media Monetization in a Mobile First World
The Multi-Platform Majority is Here to Stay, and What This Means for Your W...
Comscore’s Approach to Capturing Value from Big Data Showcased in MIT Case...
The Multi-Platform Majority: How Mobile is Changing the Way We Experience t...
Comscore Releases Top 50 U.S. Multi-Platform Properties for September 2013
Five Strategies for Effectively Marketing to the Multi-Platform Majority
Marketing to the Multi-Platform Majority
5 Reasons to Start Using Direct View Today